Client: Kyiv Bicyclers Association
Task: Development of creative outdoor advertising strategy aiming to popularize bicycle as one of the main means of public transport
In order to maximize association of cycling with Kyiv we decided to use images of popular monuments of the Ukrainian capital which have long been its symbols... and “transfer” them on bicycles. Thus, the monument to Bohdan Khmelnytskyi, Motherland and the monument to the founders of Kyiv were depicted on Kyiv boards and citylights in an unusual manner. The campaign has caused powerful viral effect and response including more than 20 publications in leading Ukrainian online publications.
Creative idea and project management: >STRELA Creative Agency