FERZ is an advertising company that operates 12 own highly specialized brands in the fields of creativity and design, advertising production and marketing communications. Synergistic combination allows to solve marketing and advertising objectives and implement the boldest ideas of our Clients into reality in the most effective way.

Client: Kyiv Bicyclers Association

Task: Development of creative outdoor advertising strategy aiming to popularize bicycle as one of the main means of public transport

Solution:

In order to maximize association of cycling with Kyiv we decided to use images of popular monuments of the Ukrainian capital which have long been its symbols... and “transfer” them on bicycles. Thus, the monument to Bohdan Khmelnytskyi, Motherland and the monument to the founders of Kyiv were depicted on Kyiv boards and citylights in an unusual manner. The campaign has caused powerful viral effect and response including more than 20 publications in leading Ukrainian online publications.

Project team:

Creative idea and project management: >STRELA Creative Agency

 

author image
  • creative
  • design
  • outdoor advertising