FERZ is an advertising company that operates 12 own highly specialized brands in the fields of creativity and design, advertising production and marketing communications. Synergistic combination allows to solve marketing and advertising objectives and implement the boldest ideas of our Clients into reality in the most effective way.

Client: Dia Pharma

Brand: SHAPKA condoms

Task: Creation of logo, brand identity, slogan and package design


The core of TA is represented by liberated young people foremost being innovators. Agency’s team was inspired by witty and teasing name of the brand. There emerged an idea to play originally upon the name and enclose it in a form of the product familiar to everyone. So the logo came into existence. No hidden meanings, invented properties or glamour. Design platform of the packaging is made within general identity and supports convenient scaling for new products of the line. Perhaps the famous phrase “don’t forget to wear a hat” (SHAPKA means “hat” in Ukrainian) will soon acquire a different meaning, and the name and image of the product will become household names.

Project team:

Creative idea: >STRELA Creative Agency

Project management: FERZ Marketing Solutions Agency

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