Client: Daikin Europe N.V.
Brand: Daikin: air conditioners of premium segment
Task: Increasing sales in the 2013 season through supporting distributors with image advertising campaign
Solution: In spring 2013 European officeof Daikin Industries, Ltd. announced a tender for creation and implementation of image advertising campaign in Ukraine. The main goal, of course, was to increase sales in the season. Winning the tender allowed us to complete an interesting and ambitious task, to achieve results required by the Client and get an interesting case.
Given the specifics of the product and TA, a decision to develop new key-visual and communication to be placed on outdoor advertising vehicles and on the Internet was made.
Brand awareness allowed us to give lower priority to the ratio and pay more attention to the emotional component. Thus, a print came into the world, and this summer it was seen by almost everybody who left his home.
The idea of visual part and communication belongs to >STRELA Creative Agency being a member of “Svoi” Advertising Holding. Casting, photo shoots and design were exciting creative parts of the project.
Simultaneously with creative work, development of media strategy was carried out. This critical task was accomplished by Media Logic Agency, which is also a part of “Svoi” Holding.
And so, since June freshness began to entice all of us by means of about 200 boards all over Ukraine! Support on the Internet also was not slow to arrive.
The result was sales growth by more than 20% compared to the last year. It is important to note that summer 2013 was not very hot, and air conditioning market “tightened up” compared to summer 2012.
Creative idea, design, photo: >STRELA Creative Agency
Media planning and placement: Media Logic Agency
Project management: FERZ Marketing Solutions Agency